WSFS rolls out first stage of fintech upgrades that include pilot of text messaging service


Wilmington-based WSFS Bank has announced the first steps of its technology upgrade.

The bank announced it has enhanced the website experience, launched Zelle, and kicked off a pilot for a messaging mobile application known as myWSFS. WSFS had earlier eliminated a 50-cent fee business banking deposits via a mobile device.

“We’re excited to introduce our upgraded website, launch Zelle, and begin piloting myWSFS as the beginning steps in our Delivery Transformation journey,” stated Lisa Brubaker, chief technology officer at WSFS. “These initiatives align with WSFS’ overall objectives of melding physical and digital delivery in a manner consistent with our brand and mission, We Stand For Service. We look forward to sharing more about our journey as we re-invest in technology, across the franchise, that will complement WSFS’ already compelling offerings, even further enhancing our customer’s top-tier experience.”

The launch of the new provides current and prospective WSFS Customers with an improved and more personal experience, including user-friendly navigation to help customers find what they need fast, and offers greater locator search capabilities to provide more relevant results based on a user’s location, a release stated.

The new site features an enhanced content library with additional financial education resources, including WSFS iQ, an interactive, mobile-first financial education solution, delivering personalized financial tools and knowledge to consumers.

Zelle mobile banking

Zelle is now live, providing mobile banking consumers with a convenient method of sending and receiving money within the WSFS Consumer Mobile Banking App, without compromising customer’s safety or user experience. Zelle has a network of banks and credit unions of all sizes.

Zelle allows for funds to be sent from one bank account in the U.S. to another, using only a recipient’s email address or U.S. mobile number. Funds are typically available within minutes when both parties are already enrolled with Zelle.

Mobile messaging app

Earlier this quarter, WSFS launched a pilot of myWSFS, a messaging application that securely connects WSFS Customers to their own live personal banker. The standalone app is staffed by local myWSFS bankers who are available to help customers with their banking needs via secure text. Customers select the myWSFS banker of their choice, working so they work with the same individual each time to provide personalized advice and support with the convenience of digital access. MyWSFS is available for WSFS Customers to download from the Apple App Store and Google Play Store.

The above-mentioned services are part of the bank’s Delivery Transformation, which was announced with the merger with Philadelphia-based Beneficial and a plan that will eliminate about 25 percent of the branches of the combined banks. The company vowed to invest a portion of savings from consolidation into technology upgrades as more people do their banking via a mobile device.

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