Carvertise, Inc., Wilmington, has announced its expansion into international markets with the launch of the first-ever rideshare campaign in Toronto, Ontario.
Visit Tampa Bay (“VTB”), now in their fourth campaign with Carvertise, is a launch partner. To date, Carvertise has placed 118 rideshare cars on the road for VTB that have driven over 400,000 miles, created over 60 million impressions, and picked up more than 42,900 passengers – all experiencing VTB’s message firsthand. VTB has also worked with Carvertise to deliver their message to the New York, Boston, Chicago, Philadelphia, Dallas, Miami, and Orlando markets.
“Carvertise has been a terrific partner with innovative solutions to help us capture the attention of our target audience,” said Patrick Harrison, CMO of Visit Tampa Bay. “We were thrilled to utilize their international offerings, with out-of-home inventory that helps remind those in colder climates of the warmth and benefits of visiting Tampa Bay. There’s no better opportunity to help promote our message to those outside in those cold environments. Their connected solutions also help us easily track campaign performance, which can be used to further maximize the use of our ad dollars.”
“We’re very excited to announce our global capabilities to the Carvertise suite of products, as well as our continued partnership with Visit Tampa Bay,” said Mac Macleod, CEO of Carvertise, Inc. “Our team is fanatical about serving the needs of both our driver network and our advertising partners, and these global product extensions are great examples of the work our team is doing to bring new excitement to out-of-home advertising.”
“I notice I get a lot of looks on the street and people are definitely checking out the advertisement,” said Richard P., a Toronto-based driver with Carvertise. “People ask where Tampa Bay is located, they think warm weather sounds good right about now. The south birds…who usually go to Mexico or Miami, are now interested in Tampa Bay. It’s bringing awareness.”