No word yet on new Target locations as Christiana store makeover continues


Target is continuing to  remodel  its  Christiana Mall store.

So far, the retailer has no announced plans for additional stores in Delaware as it focuses on smaller footprints in more crowded areas.

The store overhaul is slated for completion later this fall.

Spokeswoman Liz Hancock said the upgrade reflects a decision by Target to “reimagine more than 1,000 stores by the end of 2020. The retailer will continue remodeling stores beyond that timeframe across the country beyond 2020.

“The reimagined stores will feature Target’s most ambitious store redesign to date, featuring modern design elements and bringing more technology and digital experiences to our stores to make shopping in-store and online even easier and more inspiring for our guests,” Hancock stated.

Enhancements include

  • Modern décor and fixtures, additional mannequins and specialty LED lighting to create a better shopping experience “that is both hip and cool, warm and inviting.”
  • Upgraded merchandise displays throughout the store – including in-home, apparel, and beauty – to provide “inspiration and style and help them visualize how to pair products together. “ 
  • Updated order pickup and guest service counter to ensure an even easier and faster experience for guests picking up online orders.
  • The addition of a nursing space to make shopping even easier for new moms.
  • Elements and concepts created to meet the needs of local guests.

Regarding, persistent reports that Target  is planning stores at Prices Corner and College Square in Newark,  Hancock offered the following statement:

“At Target, we are continually evaluating potential store locations to serve new guests, but I don’t have any new-store news to share at this time. Target is focused on opening small-format stores nationwide in urban areas, dense suburban neighborhoods and near college campuses – places where a traditional-sized Target store may not fit.

Store locations  that have been announced for 2020 and beyond are listed here.

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