Christiana Care announces rebranding

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ChristianaCare announced a rebranding that shortens the name of the health care organization from Christiana Care Health System.

The rebranding is the biggest change since the name of the system was changed from Medical Center of Delaware to Christiana Care. The new name came long after the opening of Christiana Hospital south of Newark.

“As we look to the future, we have an opportunity to meet the health needs of the communities we serve much differently than we did in the past,” said ChristianaCare CEO Janice E. Nevin, M.D. “We are reimagining how we deliver care — to deliver health, not just health care, to the people we serve.”

Nevin continued, “We are on a mission to deliver the right care, at the right place, at the right time for everyone we serve,” she said. “We’re expanding primary care and virtual technologies to make it easy for people to access care where and when they need it.”

ChristianaCare’s new brand identity respects its history and preserves its trusted name — with a new twist. By uniting the words ChristianaCare, the updated name represents the organization’s commitment to partnering seamlessly with people to achieve health in ways that they value, a release stated.

A new logo based on Delaware’s state flower, the peach blossom, links ChristianaCare’s past, present and future. It symbolizes the organization’s proud origins as well as vitality, longevity, growth and a commitment to health, according to the release.

“Our new look is a symbol of our promise to those we serve that we will support them throughout their lifelong health journey,” said Drew Fennell, chief communications and experience officer. “It’s also a reflection of our values — love and excellence. We believe that health care is a relationship between human beings, and in the best health care, that relationship is a partnership in which each person feels loved. When we lead with love, excellence is inevitable, and we create the best potential to make an impact on health.”

ChristianaCare’s remains an independent, not-for-profit organization.

For the Love of Health is the theme that that will accompany the rebranding.

Headquartered in Wilmington, ChristianaCare has a network of outpatient services, home health care, medical aid units, two hospitals (1,227 beds), a Level I trauma center and a Level III neonatal intensive care unit, a stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health.

ChristianaCare is a not-for-profit teaching health system with more than 260 residents and fellows.

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