AAA has hit the 60 million-member mark, making the iconic brand one of the largest membership associations in North America.
AAA Mid-Atlantic, one of more than 40 regional motor clubs, is based in Wilmington. AAA, headquartered near Orlando, is a federation of more than 40 motor clubs.
One in four households in the nation now have an AAA membership.
“AAA is incredibly grateful to each one of our 60 million members and we take their loyalty and trust in us seriously,” said AAACEO Marshall Doney. “For 117 years, we have put members first with unwavering commitment. We will continue to provide them with quality service at the roadside, trusted travel expertise, unparalleled discounts and rewards, and leading traffic safety research and advocacy to ensure that everyone arrives home safely at the end of the day.”
AAA has invested in technology to meet evolving consumer expectations, including the launch of the AAA app, real-time text notifications and tracking roadside assistance en route.
AAA has also introduced the ability to use home digital assistants to connect with AAA or request service through third-party apps, like Waze. A focus on technology is one of the reasons millennials make up nearly 30 percent of AAA’s new primary members, a release stated.
“The AAA brand remains strong and relevant,” said AAA Board of Directors Chair Bill Mekrut. “Roadside assistance consistently is members’ primary reason to join – and AAA handles more than 30 million calls a year. Yet, as our members’ way of life evolves, so will AAA with relevant products and services that meet their needs.”
AAA is working to educate members and others about possibilities — and current limitations — of evolving vehicle technologies.
