Short Order Production House used Wilmington as a backdrop for a commercial for an up and coming privacy-based search company based in the Philadelphia suburbs.
The commercial used the fountains of H.B. DuPont Park and Wilmington’s skyline forDuckDuckGo’s new national ad campaign, in a commercial that began airing nationwide on Comcast in July.
DuckDuckGo, recently called “one of the feistiest adversaries of Google” byThe New York Times, has tripledits share of the search engine market over the past two years and now handles about 40 million searches a day. Short Order Production House produced the company’s first national commercial, “Take Back Your Privacy,” on location in the Wilmington park in mid-June.
See commercial below:
“Our first national commercial needed to grab attention and convey our message, that DuckDuckGo blocks Internet trackers and protects online privacy,” said Gabriel Weinberg, founder, and CEO of DuckDuckGo. “The creative that Short Order developed for the campaign hits the right tone, delivering our message in an entertaining and engaging way.”
Short Order is a full-service creative production house in Wilmington. Founder and CEO Zach Phillips started the company (then called the Kitchen) in Wilmington in 2013. Its first two commercial campaigns, produced for Wilmngton-based Aloysius, Butler, & Clark for the Choose Health Delaware campaign, took the gold atPhiladelphia American Advertising ADDY Awards.
Short Order, now located inside the the former WHYY studios at 7th and Orange Streets, has doubled in size in the past year to become the largest video production house in the state of Delaware, with 15 full-time employees, three on-site studios, eight editing suites, and 10,000 square feet of offices. The company was formerly known as The Kitchen.
“This company has come a long way in the past 18 months,” said Zach. “The talented filmmakers who have been here for years now have the support of an experienced business, management, and production team, allowing the company to focus on our creative processes. Having all of this talent, along with the studios and production resources, under one roof, right in the middle of downtown Wilmington, is a dream.”
In addition to DuckDuckGo, Short Order has done creative production work for Chemours, Gore, M&T Bank, Wilmington Trust, the Greater Wilmington Convention & Visitors Bureau, Comcast NBC Universal, Barclays, ZipCode, AAA, the University of Delaware, Jewish Family Services of Delaware, The Salvation Army of New York, and The Ronald McDonald House. Short Order also produces video content for the city of Wilmington’s “It’s Time” campaign.