Coldwell Banker Preferred rolls out concierge listing service


Coldwell Banker Preferredhas launched Listing Concierge. Coldwell Banker Preferred is part of NRT LLC, the nation’s largest real estate brokerage. Listing Concierge is available exclusively through NRT’s Coldwell Banker branded operations for Coldwell Banker affiliated agents.

“Listing Concierge streamlines and simplifies the home marketing process for agents and their clients,” saidDavid Krieger, president of Coldwell Banker Preferred. “Time is valuable, so we provide agents with unsurpassed technology that maximizes their efficiency and drives incomparable results for their clients.”

Coldwell Banker Preferred has an office in Pike Creek.

“When comparing listings internally across the company, the preliminary findings are impressive,” said Krieger. Listings involved in the program sell 50 percent closer to list price than those that don’t.Listings involved in the program experienced a 2 percent to as much as a 7 percent higher sale price than those that weren’t.Additionally, agents that use Listing Concierge are twice as productive as those affiliated agents who don’t.*

From NRT’s Listing Concierge proprietary platform, an affiliated agent can obtain customized marketing assets at the touch of a button for their listings. An agent simply enters the property listing’s basic information, even before it is entered into the MLS, allowing the agent to plan or complete marketing assets prior to the home entering the market, a release stated.

When the marketing package is ordered, it is assigned to a Listing Concierge marketing specialist who partners with the agent throughout the life of the listing. The specialist builds a customizable campaign for the agent and can provide proofs within one to two business days after photos and marketing copy are received.

The program offers several sizable marketing packages, allowing agents to choose a package most suitable for their listings. Offerings include an extensive array of materials such as professional photography, customized printed brochures, digital materials, property websites, mobile brochures, print and television advertising, YouTube and video marketing, targeted social media advertising, and much more.

Coldwell Banker Preferred has ten offices and a sales force of more than 750 affiliated agents and staff serving the communities of the Greater Philadelphia area and the Delaware Valley,

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