Bowlero Corp announced an overhaul of AMF Price Lanes.
The Wilmington location will be the first Bowlero to open in Delaware. The upgraded bowling center reflects a revival of bowling in larger urban areas after years of closings.
Located at 3215 Kirkwood Highway (near Price’s corner), the newly renovated, 45,000-square-foot-venue features 52 lanes of black light bowling, upgraded seating, and high definition video walls at the end of the lanes that play everything from live sports and music videos to classic family films.
Bowlero also includes an interactive arcade that houses 32 games.
Bowlero features vintage Edison light fixtures and Herringbone-patterned floors and retro inspired wall graphics.
Bowlero will also feature the brand ’s menu, which includes the Smokehouse Burger, Nine Napkin Nachos, and Wild Style Fries. Also offered are options such as mac & cheese bites and chicken fingers.
Another feature is a sports bar, with flat-screen TVs and a variety of cocktails, wines, and craft beer.
Bowlero Corp is the largest owner and operator of bowling centers in the world, with more than 300 locations.
The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide. The company also acquired Brunswick Corporation’s bowling center business in 2014.