Lyft, Highway Safety Office to offer discounted rides during Super Bowl weekend

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Wilmington Mayor Michael Purzycki at a press conference announcing the ride program.

The Delaware Office of Highway Safety (OHS)is continuing its partnership with the ride-sharing companyTheSoberLift program will begin on Saturday, February 2 at 8 p.m. and run through Monday, Feb. 4 at 2 a.m..

SoberLiftwill providediscountedLyft vouchers* (maximum value of $15) for individuals who want a safe ride during the campaign period.

To participate in the program,individuals can text “Soberlift” to 99000, which will provide them with a redeemable discount code for their rides. This potentially lifesaving opportunity will be available throughout New Castle County.


“The SoberLift program instituted over the summer provided such powerful results in terms of generating important awareness and people taking advantage of the Lyftvouchers that we wanted to take it to New Castle county this time,” said Christopher Klein, acting director, Delaware Office of Highway Safety. “With one of the main priorities of the Office of Highway Safety being to reduce crashes and fatalities on Delaware roadways,SoberLifthas become an important program to our mission. We are especially grateful to be able to offer heightened awareness and alternatives to driving under the influence during a time of increased risk on the roadways.”

In Delaware, from 2014-2018 during “Big Game” weekend, the state has seen 131 DUI arrests, 40 DUI crashes, and 25 DUI injuries.

For more information, please visithttp://www.arrivealivede.com/.

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