Lyft, Highway Safety Office to offer discounted rides during Super Bowl weekend

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Wilmington Mayor Michael Purzycki at a press conference announcing the ride program.
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Wilmington Mayor Michael Purzycki at a press conference announcing the ride program.

The  Delaware Office of Highway Safety (OHS) is continuing its partnership with the ride-sharing company The SoberLift  program will begin on Saturday, February 2 at 8  p.m.  and run through Monday, Feb. 4 at 2  a.m..

SoberLift will provide discounted Lyft vouchers* (maximum value of $15) for individuals who want a safe ride during the campaign period.

To participate in the program, individuals  can  text “Soberlift” to 99000, which will provide them with a redeemable discount code for their rides. This potentially lifesaving opportunity will be available throughout New Castle County.
 
“The SoberLift program instituted over the summer provided such powerful results in terms of generating important awareness and people taking advantage of the Lyft vouchers that we wanted to take it to New Castle county this time,” said Christopher Klein, acting director, Delaware Office of Highway Safety. “With one of the main priorities of the Office of Highway Safety being to reduce crashes and fatalities on Delaware roadways, SoberLift has become an important program to our mission. We are especially grateful to be able to offer heightened awareness and alternatives to driving under the influence during a time of increased risk on the roadways.” 
  
In  Delaware, from 2014-2018 during “Big Game” weekend, the state has seen  131 DUI arrests, 40 DUI crashes, and 25 DUI injuries.
   
For more information, please visit http://www.arrivealivede.com/.

 

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