Aloysius Butler & Clark (AB&C) has acquired Wilmington-based Caspari McCormick.
AB+C, which is based in Wilmington, is now the largest independently owned full-service advertising agency in the Delaware Valley, a release stated.
As a result of the acquisition, partners and creative directors Matt Caspari and Sean McCormick, as well as other members of their team, will join AB&C. Caspari McCormick clients include CarSense, Calico, Acts Retirement Life Communities and the Museum of the American Revolution, and others.
Revenues of Caspari McCormick total around $1.5 million.
AB+C took an offbeat approach in announcing the acquisition. (See accompanying photo).
The Caspari McCormick team had been integrated into AB&C’s Wilmington headquarters by Jan. 1, 2019 and is now collaborating with the agency’s team of account services, creative, public relations, social, digital and media professionals in AB&C’s three offices.
“When you look at the experience Caspari McCormick brings to our agency, this is more than just a little growth spurt,” said Paul Pomeroy, president of AB&C. “Everything about Caspari McCormick — from their core values and professional integrity to their strong commitment to exceeding client expectations and their eagerness to adapt and grow —
aligns perfectly with our agency culture. We’re excited for the new opportunities that lie ahead.”
“We’ve known AB&C for years, and we have great respect for what they do,” said Matt Caspari. “These days, branding, advertising and design are just where client needs start, and combining our resources allows us to offer more tools to make our clients successful, with the high level of creativity they’ve come to expect.”
Veterans of agencies from New York to Chicago to London, Caspari and McCormick formed the firm in 2001, doing creative and branding work for a number of businesses in various consumer segments.
AB&C is a 47-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, PA.
Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.
