Marcom update: DuPont tweaks logo; WSFS rolls out branding  campaign

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DuPont rolled out a new logo as the company prepares for a spinoff next year from DowDuPont.

“For over 200 years, DuPont has been synonymous with life-changing discoveries and scientific know-how, reinventing ourselves along the way. As we take the next step toward becoming the new DuPont, we are unveiling a fresh global brand identity and logo that recognizes our heritage while conveying our focus on a customer-led innovation strategy and purpose-driven culture,” a release stated.

DowDuPont announced in February that its Specialty Products Division would carry the DuPont name when it becomes an independent company, which is expected about June 1, 2019.

“Our new branding is one of many steps we are taking in DuPont’s transformation and amplifies what we do; help our customers solve complex problems, and turn their best ideas into real-world products and solutions,” said Barbara Pandos, chief communications officer, Specialty Products Division of DowDuPont. “It preserves the legacy shape of the iconic DuPont Oval, which for more than a century has provided a seal of quality, performance and trust, but it will no longer be constrained by an elliptical border – signaling a collaborative and open flow of ideas and innovation.”

DuPont’s best-known product brands include Kevlar fiber, Tyvek high-performance materials, Sorona renewably sourced fiber and Danisco food ingredients; and the new DuPont portfolio includes Great Stuff insulating foam sealant.

Beginning today, the new logo will appear and be featured on our digital channels, the release stated. Packaging and signage will be changed over gradually following the launch of the new company.

For more information and images on our brand journey and history, visit atnew.dupont.com(not yet live) and follow on Twitter @DuPont_news with the #makersofnew.

WSFS rolls out branding campaign as mergerwith Beneficial approaches

WSFS Bankrecently launched a new brand campaign.

The new campaign is comprised of television spots, radio, print and outdoor advertising.

“For almost 200 years, WSFS has stood for what’s possible. Our commitment to serving our Customers and being there every step of the way to achieve their dreams has helped them and their families to prosper,” saidJustin Dunn, WSFS’ senior vice president and chief marketing officer. “As WSFS Bank continues to grow and invest, we have a unique opportunity to deploy our financial strength, our services and solutions to serve even more Customers and business owners in the broaderPhiladelphia-Camden-Wilmington metropolitan area. We look forward to serving these markets upon our combination withBeneficial Banknext year and familiarizing customers with WSFS’ unique approach to service-oriented banking, our full suite of financial solutions and local decision making.”

The campaign’s first television spot is already broadcasting on local networks and cable television. Titled “Shedding Light for Nearly 200 Years,” the 30-second TV spot introduces the Bank’s official and unofficial name; “We’reWSFS Bank, but our friends call us ‘Wiss Fiss.’” Two radio spots—30 seconds and 60 seconds—are also in rotation on local stations.

The Delaware marketing communications community will be watching’s WSFS’ branding effort following the merger with Beneficial. Beneficial is a sizable advertiser in the Philadelphia-area.

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