NüPoint formed with merger of advertising firms Strongpoint and Mobius


NüPoint Marketing has been formed by the merger of Strongpoint Marketing, with offices in Wilmingtonand Tucson, AZ, and Möbius New Media of Wilmington.

NüPoint combines market research with marketing strategy, brand development, digital, graphic, and web design, advertising, public relations, social media marketing and search engine optimization services, and event management expertise under one roof.

“Strongpoint has long been deep in market research, communications strategy, content development, PR and events, but often collaborated with other firms, such as Möbius, for digital and creative services. As a merged entity, NüPoint now offers clients all of this as one company,” said Mary Rowley, NüPoint CEO and managing partner, and founder of Strongpoint Marketing.

Matt Urban, NüPoint managing partner and a founder of Möbius New Media, added, “What had been a growing strategic partnership between Möbius and Strongpoint is now one entity, fusing our creative thinking and problem-solving approaches into a single client-focused agency. As NüPoint, we build on each other’s skills and experience. It’s truly one plus one equals three.”

“NüPoint punches above its weight class,” said Jim Donahue, NüPoint managing partner and a founder of Strongpoint Atlantic. “Most agencies our size can’t offer in-house market research, or focus only on digital or content development. NüPoint puts it all together for clients. Our work is built on decades of experience, but our commitment to results is fresh from the oven every morning.”

Möbius was founded in 1996 and quickly grew from a boutique website development company into one of its area’s prominent brand design, digital marketing, and communications agencies – offering enterprise-level website development and hosting, branding, on and off-line advertising, print design, video production, photography, search engine marketing (SEO & SEM), social media marketing, and marketing strategy to a wide variety of industries and clients.

Strongpoint began in 2003 in Tucson, and expanded to Wilmington in 2011. Originally a public relations firm, Strongpoint acquired a market research company, which retains the name, Strongpoint Opinion Research, in 2010. Strongpoint built its track record working with both business-to-business and business-to-consumer clients on marketing strategy, content development, public relations and crisis communications, issues election campaign management, and special events.

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