After gaining a foothold in Delaware, William Hill, a longtime sports book in the United Kingdom, is expanding into two other additional states.
William Hill US announced the signing of sports betting agreements with eleven casinos in Mississippi and a casino partner in West Virginia.
States are rushing into sports betting after a Supreme Court decision ending a ban that allowed sports betting only in Las Vegas. Delaware was limited to parlay betting on multiple NFL games.
Hill is also in discussions with operators about sports betting deals that would cover additional states.
In West Virginia, William Hill will provide retail and mobile/online sports betting to a soon-to-be-announced casino partner.
The deals further expand William Hill’s US presence, which already includes sports betting operations in Nevada, Delaware and New Jersey and a race book in Iowa.
William Hill is also working with IGT for the Rhode Island LotterySports Betting RFP. If IGT is awarded the contract, William Hill will supply its expertise, risk management, and trading data to support the operation of sports betting in the state.
William Hill CEO Philip Bowcock said: “It has been an excellent start for us since PASPA (Supreme Court decision on sports betting) was overturned. We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements. The team continue to engage in discussions that cover a further 14states and they are doing a tremendous job.”
William Hill has served as a sports book in the United Kingdom since the 1930s. The company operates betting shops, but has been struggling with a clampdown on fixed odds betting machines that allow a customer to play games such as roulette.
The restrictions have led to Hill to warn oflosses that could lead to the closing of up to 900 shops and the loss of 4,500 jobs, the Guardianreported. At the same time, the company CEO expressed optimism over prospects in the U.S.