Christiana Mall was not exempt from a shopping chaos at Build-A-Bear Workshop stores around the country.
Christiana management on Facebook announced the following:
“Due to the overwhelming response, Build-A-Bear Workshop has closed the lines for the Pay Your Age promotion. We apologize for any inconvenience. Please direct all inquiries to Build-A-Bear Workshop by calling 1-877-789-2327,” post stated.
Build-A-Bear also announced, via Twitter, plans for a voucher.
Our Pay Your Age Day generated an overwhelming response. Please refer to our website for info about a voucher for our Bonus Club members. Thank you for your patience and support. US: https://t.co/uFX3ckPC8w UK: https://t.co/71BsjjTG9p pic.twitter.com/vuCMQM6lKQ
— buildabear (@buildabear) July 12, 2018
Similar reports of crowded malls sprung up around the nation. Sioux Falls Business in South Dakota reported that 2,000 people crowded into Empire Mall, a shopping center that is comparable in size to Christiana Mall.
The retailer also issued the following.
“It is our sincere desire for all of our guests to enjoy the best Build-A-Bear experience possible. As such, our goal with the voucher extension is to enable us to better flow traffic to the stores over the next several weeks to avoid long lines and wait times as much as possible. Therefore, we strongly encourage Guests to consider delaying their trip to Build-A-Bear, and we appreciate everyone’s understanding and patience in this matter.
The statement continued, “Build-A-Bear Workshop takes seriously the privilege of providing our valued Guests with an opportunity to make a furry friend. It is with that spirit that we created our Pay Your Age Day event and the new, year-long Count Your Candles birthday program, where kids 14 and under can “pay their age” for our new Birthday Treat Bear during their birthday month.”
The store is one of the more popular retailers in the mall and helped keep the center going while it underwent a major remodeling several years ago following the loss of anchor stores Strawbridge’s and Lord and Taylor..
Additional square footage that included restaurants was added to the mall, with Nordstrom and Target taking the places of the two anchors.
ge that included restaurants was added to the mall, with Nordstrom and Target taking the places of the two anchors.
