Royal Farms coming to site of Harley dealership in New Castle


A Royal Farms is coming to the current site of Rommel’ Harley-Davidson near the Delaware Memorial Bridge.

MacKenzie Commercial Real Estate Services, Baltimore, announced the acquisition of the dealership property on New Castle Avenue.

The 35,500 square dealershipon 5.74 acres was owned by Rommel Harley-Davidson, an operator of multiple Harley-Davidson dealerships.

The structure includes a large retail showroom, mezzanine level office, storage, and a repair and service facility.

Rommel Harley-Davidson announced plans to eventually consolidate operations to a dealership to be built in Middletown.

Staff from New Castle will move to their dealership in Smyrna.

See earlier story below.

Harley dealer to consolidate dealerships in ‘journey to Middletown”

The buyer was identified as Baltimore-based private investment group that plans to redevelop the site to include multiple pad sites that will include the new Royal Farms convenience store.

Baltimore-based Royal Farms has been battling with larger convenience and gas station rival Wawa for locations in Delaware.

MacKenzie Executive Vice President Chris Bennett and Vice President Chris Walsh represented the seller. The purchaser was represented by Sean Langford, vice president

“This property was an ideal solution to what my client was looking for; excellent visibility, a large site with redevelopment opportunity, and a position within a growing market. This property is truly a billboard location, I wish them success as they redevelop,” Langford stated.

The redevelopmentis encouraging news for the northern Delaware real estate market and the New Castle Avenue area. The area has struggled with aging commercial properties and housing stock, a loss of industrial jobs, quality of life issues and a flight to the suburbs.

Revitalization efforts have been underwayfrom the county and state.

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