Dogfish Head Craft Brewery, Milton, released the Off-Center Your Summer Pack, 12-pack featuring cans of 60 Minute IPA, SeaQuench Ale, Lupu-Luau IPA and Namaste White in packaging that doubles as an ice-stocked cooler.
In addition to containing a broad selection of distinct beers, the Off-Center Your Summer Pack converts into a functional cooler (just pop it open and add ice).
Each of these 12 packs includes a custom Dogfish Head Koozie Can Kooler and offers consumers the chance to win a trip to coastal Delaware for a Dogfish Head experience. Winners get to hang out at Dogfish Head’s inn and Rehoboth brewpub, but will also be lending a hand at the brewery and helping prepare ingredients that go into the four beers.
“At Dogfish, we’re committed to creativity and innovation through our diverse variety of beers and we couldn’t be more proud of our latest breakthrough in packaging as we roll out our new Off-Center Your Summer Cooler Pack,” said Sam Calagione, founder and CEO of Dogfish Head Craft Brewery. “My coworkers and I strive to deliver consistency, high-quality and a portfolio of well-differentiated beers and this new packaging will be a well-timed complement to our upcoming can-focused Off-Center Your Summer program as it combines all three goals into one icy cold pack.”
Dogfish developed the functional cooler design in partnership with WestRock, a paper and packaging company.
Exclusive to Dogfish, the innovative package features a tear-open top – allowing the cooler to unfold for quick ice application, along with a leak resistant construction featuring wet-strength paperboard that can hold ice/water for up to six hours and built-in handles that allow for easy transport – even when loaded with ice.
To learn more about Dogfish Head, visit dogfish.com.
