On April 21, The Flaming Lips will release a limited release called “The Story of Yum Yum and Dragon,” featuring two songs inspired by the new Dogfish beer, Dragons & YumYums.
Composed by Wayne Coyne, frontman for The Flaming Lips, the lyrics pay tribute to the array of ingredients in the beer.
“Wayne and I, and our Dogfish and Lips co-conspirators, shared a goal of making this collaboration an epic, sensory enveloping experience at the intersection of creative beer paired with creative music,” said Sam Calagione, CEO and founder of Dogfish Head Craft Brewery. “There’ve been tons of iconic collaborations over the years, but we believe this is the first time a band has been so pivotal and deeply involved in the creation of the beer, the ingredients that were chosen, as well as authoring a song made specifically in tribute of the beer.”
Coyne used the ingredients from the beer – dragonfruit and yumberries – as characters in the two songs on the record, “The Story of Yum Yum and Dragon” and “Pouring Beer in Your Ear.”
Along with the limited edition 7” release, Dogfish and The Flaming Lips will also release 100 translucent records filled with the actual Dragons & YumYums beer just before Record Store Day. The super collectible beer-filled vinyl will be available at special events nationwide leading up to and on April 21.
Wayne Coyne of The Flaming Lips offered the following: “Working with Dogfish Head has been a meeting of two, seemingly, opposite product makers. We as, The Flaming Lips (being completely unaware of our branding and marketing potential) and them, Dogfish Head, (being sooo well branded I thought they made dog food, fish sauce, bongs AND beer)… turns out they, the Dogfish Head thought we, The Flaming Lips, were a well branded and marketed entity…they thought we were perhaps a cult, a cartoon, a religion, a candy company and an Art Rock Group…ha…so…Us coming together to make, what might be, the world’s first vinyl record filled with pink colored beer… is somehow… perfect!!”
Dragons & Yum Yums will appear on store shelves and taps from late March through August.
The bitter ale brewed with a combination of dragonfruit, yumberry, passionfruit, pear juice and black carrot juice.
The Flaming Lips, formed in the 1980s, are on tour now in support of their current Warner Bros. Records album, Oczy Mlody. The band made a stop the Parx Casino near Philadelphia earlier this month.