Lending Manager fintech company acquired by Loyalty Express


LoyaltyExpress, a provider of marketing automation and cloud-based customer relationship management solutions for mortgage companies and banks, announced the acquisition of Newark-based fintech company Lending Manager.

Lending Manager is a point-of-sale and website creator for lenders of all sizes. Financial terms were not disclosed. LoyaltyExpress is based in Massachusetts. Lending Manager was ranked 732nd on the Inc. 5000 with annual sales of $2.1 million.

The acquisition and integration of both companies’ technologies will automate lead flow and associated marketing for all aspects of the loan process. The combined company services 115 lenders with over 15,000 loan officers across all platforms, a release stated.

“The ever-increasing expectation of consumers during the lending process led us to this merger,” said Wayne Steagall, founder of Lending Manager. “We are thrilled to partner with LoyaltyExpress. We look forward extending our solutions backed with the power of the LoyaltyExpress creative and fulfillment teams.”


“After extensive due diligence and market research, it became immediately apparent that Lending Manager delivers incredibly efficient and automated lead capture systems and attractive corporate and loan officer websites,” said Jeff Doyle, CEO of LoyaltyExpress. “Wayne and his team have developed integrations with over 75 CRM, loan origination, lead management, and point-of-sale systems which is a growing requirement of any solution in the mortgage industry. We look forward to integrating CustomerManager with Lending Manager.”

LoyaltyExpress is a portfolio company of New Capital Partners. New Capital Partners is headquartered in Birmingham, Alabama and has an office in Dallas, Texas.

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