Wawa favorite destination for gas fill-ups

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Wawa
Wawa

Wawa and Costco are consumers’ favorite places to fill up their gas tanks, according to a study by Market Force Information, a Colorado-based customer intelligence solutions company.

Wawa, based in nearby Delaware County, PA has stations throughout Delaware.

Costco’s one store in Delaware does not have gas pumps. BJ’s Wholesale Club, which has a gas station at its location in New Castle, also ranked high in the report.

Nearly 7,000 consumers were polled for the study, which was designed to uncover where consumers prefer to fuel up and why they prefer one chain to another, as well as trends in mobile app usage, a release stated.

The study revealed that, while the majority of motorists still fuel up at traditional gas stations and convenience stores, grocers and wholesale clubs have gained ground.

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During their most recent trip to the pump, 69 percent said they visited a gas station or convenience store, while 31 percent chose a grocery, wholesale club or big-box chain.

Wawa ranked highest with 68 percent, edging out QuikTrip, a large chain in the South and Midwest, which took the top spot in the 2014 study.

QuikTrip was second with a score of 62 percent and Sheetz was third with 59 percent. All of the top three are corporate-owned, regional brands. Speedway and Phillips 66 tied for fourth, with Phillips 66 emerging as the highest-ranking national brand.

We found that one in seven consumers was dissatisfied with their most recent experience at the pumps,” said Cheryl Flink, chief strategy officer for Market Force Information. “With the plethora of options available to drivers, gas stations and convenience stores must both execute flawlessly on the basics like bright, appealing imaging and deliver in experience-related areas such as customer service and specialty foods.”

In the Customer Loyalty Index, three wholesale clubs led the pack—Costco ranked first, BJ’s Wholesale Club was second and Sam’s Club was third. Kroger and Walmart rounded out the top five.

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