To-Jo Mushrooms, Avondale, Pa. selected ab+c Creative Intelligence, Wilmington, as its new marketing agency.
Among other services, ab+c will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. ab+c and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.
Produce is a new industry for us, but we felt To-Jo Mushrooms was the perfect client to dive in with, says Paul Pomeroy, managing partner at ab+c. To-Jo wanted an agency that wasn’t industry-focused, and they recognized our ability as strategic thinkers and business-to-business marketers.
Tony D’Amico, president of To-Jo Mushrooms, says, “We look forward to working with the team at ab+c to help us bring the To-Jo story to life truly enhancing our presence in the produce industry and allowing us to effectively communicate our value proposition to our customers.”
To-Jo annually grows more than 50 million pounds of white, brown and specialty mushrooms. The fourth-generation grower/shipper produces fresh and prepared mushrooms.
To-Jo, with its own fleet of trucks, delivers to both food service and retail industry clients in 22 states.