Milton Wellness Center of Delaware became the second of two fitness-centered businesses to mark its opening on the city’s Union Street in the past month.
Both Milton Wellness Center and 302 Fitness, its neighbor at 113 Union Street, are part of Project Pop-Up 2013, which provides three months of rent-free retail space and one-on-one assistance from a business advisor to entrepreneurs during the holiday season. This year, five businesses in Milford, Milton, Smyrna and Dover part of the program.
“Project Pop-Up demonstrates why small business is a big driver for Delaware’s economy,” Gov. Jack Markell said. “The success of the program in Milton shows that the entrepreneurial spirit is alive and well here, and that those who want to start and grow a business can do so successfully in one of Delaware’s downtowns.”
The goal of Project Pop-Up is to encourage entrepreneurs to take the next step by moving their business into a brick-and-mortar location. The grand opening was the fourth of a Project Pop-Up business since early October. The program is a joint effort of the Delaware Economic Development Office and local stakeholders in towns.
The goal of the program is to fill vacant properties in Delaware’s downtowns during the holiday season. But unlike Pop-Up programs in other cities across the country, the First State’s program encourages small business owners to sign long-term leases.