No sweat: Wilmington start-up has perspiration solution


Wilmington-based Exert Co. has launched its Exert Smart Body Coolant for those prone to excessive sweating.

Exert Smart Body Coolant is sprayed once on the body and activates only when skin temperatures rise. Exert works by drawing heat away from the body when the body needs it, according to a company release.

When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.

Whether it’s the result of menopause, stress, medication, anxiety, environment or even physical exertion, Exert provides invisible, scent free, hypo allergenic all-day protection,” said Christopher Joyce, CEO of Exert Co.

Approximately 27 million women in the U.S. who have hot flashes or experience night sweats and that number is expected to grow 10 percent annually. Exert also targets excessive sweating, which affects upwards of 9.5 million men and women.

Exert also points to studies that show that remaining cool under various conditions is important to health and productivity.

Exert Smart Body Coolant comes after more than three years of development, research, and testing by Exert Co., which was founded by Joyce and Arvind Rao chief innovation officer.

Joyce has founded 22 companies in high tech and consumer goods including Exert, Movy, Branvas, Uzurp, Upvice, Carebox, and O’ So Lo Foods. He began his career conception, solution, and rapid product with Oppenheimer and SmithBarneyinNewYork. Development.

Rao is the Chief Innovation Officer. He has multiple patents in materials and consumer products and has founded three companies. Further information is also available by calling 877-929-9922.

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