UD program helps businesses with social media strategy

Kathy Atkinson photo. University of Delaware

The University of Delaware’s Division of Professional and Continuing Studies has added a program to help organizations who want to use the tools of social media to promote their products and services more effectively.

“There is tremendous potential to leverage social media for nearly every business,” says Meredith Chapman, program director and lead instructor for the Social Media Marketing Strategy program. “But social media, and all the tools and platforms can be very overwhelming, so the program will allow participants to learn about all these options and to identify what will work best to meet the needs of their audience and goals of their organization

.”The Social Media Marketing Strategy program will cover such topics as how to establish a brand online and determine the right social media platforms; engaging an audience with rich, fresh and relevant content; best practices in crisis management; and how to launch a product, campaign or initiative by using social media to drive action.

Participants will be examining real business cases, cooperating with several organizations in the region who have volunteered to serve as case studies for the program. In the capstone project, participants will combine the tools taught in the program to present a comprehensive strategy for their clients, including platforms, audience analysis, content calendar, management and social media marketing campaigns.


Chapman is a senior news editor at the University of Delaware, overseeing social media as well as regional media relations.  She is credited with unifying the university’s social media presence.

Chapman has been nationally recognized for her social media accomplishments and was named a top Social Media Professional by PR News.

The Social Media Marketing Strategy program will meet Wednesday evenings beginning in September, and will be held primarily at UD’s Downtown Center at 8th and King streets, Wilmington.

Several class meetings will be held online in the form of virtual classroom sessions. The program can be completed in approximately three months.

The cost of the program is $2,195.

An information session featuring this program will be held at 6 p.m., Thursday, July 18, at the Doubletree Hotel, 700 N. King St., Wilmington.

The information session is free, but reservations should be made by calling 302-831-7600 or visiting this website. For more information about the Social Media Marketing Strategy program, including a detailed curriculum description, visit the program website or call 302-831-7600.

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