AtlantiCare, a southern New Jersey health care organization, has named ab+c as its new agency of record. The full-service marketing communications agency will handle recruitment, branding, marketing and search engine optimization for AtlantiCare Regional Health Services and AtlantiCare Health Solutions. AtlantiCare has medical centers in Galloway and Atlantic City.
“AtlantiCare is truly on the forefront of healthcare delivery and engagement,” says ab+c president and CEO John Hawkins. “We’re very excited to be working with them to raise awareness of their services and the importance of wellness.”
AtlantiCare is an integrated system of services designed to help people achieve optimal health. It does so by focusing on customer needs and expectations to provide accessible, comprehensive services of superior quality and value.
ab+c (www.a-b-c.com) is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries, according to a release.
