Ab+c, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.
“The healthcare marketing industry is just as competitive as healthcare itself,” says ab+c president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”
The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, ab+c received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.
The Aster Awards are produced by Marketing Healthcare Today, a health care publication.
This competition recognizes the nation’s most talented health care marketing professionals. The agency won three gold, four silver and two bronze awards.
The agency is based in Wilmington.
