Marketron, a provider of business software solutions for the media industry, announced that the Delmarva Broadcasting Co., operator of 11 radio stations serving Delaware, Maryland and New Jersey, has signed on as the first partner to deploy Marketron’s Traffic mobile marketing and interactive service software.
Delmarva, a subsidiary of Steinman Communications, a Lancaster, Pa. media company, will use Marketron’s mobile marketing, website building and integrated web systems for all of its radio stations.
The Marketron products also will be deployed by the print and digital publications of Delmarva’s sister company, Lancaster Newspapers Inc., a first in cross-media implementation for Marketron.
“While we have been aggressive online, Marketron Interactive’s capabilities combined with the power of Marketron Mobile vault us into a new gear, with capabilities across both our radio and newspaper brands,” said Pete Booker, CEO of Delmarva Broadcasting. “We are excited about being able to engage our audiences more deeply and measure their interactions, thus significantly expanding our digital revenue potential. Providing clients with beautifully executed mobile websites is a wonderful new capability.”