A popular drink the Carolinas is moving north. Cheerwine, a cherry-flavored soft drink, has a toe hold in Delaware. A map of locations selling the soft drink indicates it is available in a Food Lion in Rehoboth Beach and just across the state line at the Cracker Barrel restaurant in Elkton, Md.
The family-owned company also announced that the Miss Cheerwine contest is now open to Delaware residents. The company is looking for “smart, charitable and effervescent young ladies between the ages of 21 and 29.”
In addition to Delaware, the contest is now open to residents in Alabama, Kentucky, West Virginia and Washington D.C., as well as other states in the south.
The goal of the company is to sell the soft drink nationwide in 2017, the company’s 100th anniversary,” says Joy Ritchie, assistant brand manager for Cheerwine. The company recently hired Pepsico veteran Dan Marin to lead the company’s sales and distribution efforts
The contest will open on March 4, and the deadline for final submissions is April 5. Cheerwine judges will choose three finalists, who will each create a video introducing themselves to fans via the brand’s Facebook page. Public voting will determine the winner.
For more information on Miss Cheerwine, to vote, apply or view program guidelines and requirements, visit the Miss Cheerwine Search tab on Cheerwine’s Facebook page at Facebook.com/Cheerwine.
Cheerwine was launched in 1917 by L.D. Peeler, The brand is owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C.
The name came from the drink’s dark red color.