Trellist Marketing and Technology, Wilmington, has been successful in growing the acquired Forthright Consulting business.
Forthright offers marketing and technology professional services through flexible outsourced and agency staffing models. Fifteen months after acquiring the firm, Trellist reported a 275 percent increase in combined sales for Trellist’s existing Resource Management Division and Forthright.
While more than 60 percent of acquisitions fail, the integration of Forthright Consulting has been a success for everyone involved, Trellist reported in a release. The substantial increase in sales, the combined Resource Management Division has introduced new professional service offerings to Forthright’s clients and additional resource management services to Trellist’s clients.
Todd Metzger, principal at Forthright Consulting, was appointed the leader of the combined division and has recently become partner at Trellist. “The integration was successful due to the cultural fit and shared vision of both firms,” says Metzger. “And Trellist’s entrepreneurial environment and matrix based operations allow for the effective integration of like-minded, small and mid-sized firms.”
“This is not an easy undertaking in today’s failing M&A environment, but when done correctly, acquisitions are an excellent way to build wealth for a company,” said David Atadan, Trellist CEO and founding partner. “When considering an acquisition, both firms must have a similar culture and approach to business. This allows growth without sacrificing either company in the integration process. It’s a win for all.”
Founded in 1995, Trellist Marketing and Technology is a mid-size professional services firm with practice areas in Business Strategy, Marketing & Branding, IT & Application Development, and Education & eLearning.
