A development near Lewes is seeing strong home sales.
Schell Brothers kicked off The Senators with a web-based strategy.
Potential buyers were told that to be eligible for a contract reservation, they must first register on the website prior to a specified date. Then, web registrants were offered the ability to make a reservation agreement with a small refundable deposit. Each reservation holder was assigned a reservation in chronological order according to the date/time they registered.
Although not all reservation holders purchased, the process led to 27 contracts were written in the first two days of sales, even though construction had not started.
By the end of the official grand opening three weeks later on October 6, Schell Brothers had signed up 37 new buyers at Senators.
“This is incredible,” said Chris Schell, owner of Schell Brothers. “I haven’t seen sales like this in our area since 2004. It’s definitely a change.”
Priced from the mid $300,000s, the community offers features such as energy efficient homes, natural gas, and a clubhouse with pool, a bike ride away from the Atlantic Ocean.
