Dogfish Head, Grateful Dead brewing up collaboration

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Delaware’s Dogfish Head Craft Brewery and Grateful Dead are getting together on a new ale. The announcement came on the the Dogfish blog.

Image courtesy of Dogfish Head

“The feedback the band got from Dead Heads was always an important factor in their shows,” says Dogfish Founder and President Sam Calagione. “And at Dogfish, we’ve always thought of our pub regulars and brewery tour guests as an informal focus group, so we’re sending a shout out to all those Dead Heads and Dogfish Heads by making them a driving force behind this beer.”

A panel from the Dogfish Head and Grateful Dead teams will pick the ingredient they feel works best. The brewery and band hope to invite the fan who suggested the ingredient to Dogfish’s coastal Delaware brewpub in the spring of 2013 to help brew a test batch.

Calagione, who says he is a Dead fan, has a knack for putting together interesting partnerships that keep the buzz going for Dogfish Head as brewery sales grow.  The company also has brewpub  restaurants.

Click on the link below for more details and the blog posting:

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via Dogfish, Grateful Dead brewing grassroots collaboration | Dogfish Head Craft Brewed Ales.

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