Web traffic is down modestly in 2012 at the News Journal’s Delaware Online website.
The state’s largest newspaper went to a subscription model, popularly known as a paywall, earlier this year. It came out of the gate, with access to only a few free articles.
Figures from Compete.com show the number of visitors on the website, stood at 220,000 in June, compared to 234,000 in January.
A big beneficiary appears to be the free website operated by news and talk radio station, WDEL, WDEL.com saw traffic nearly triple since January to 23,000 visitors in June, compete.com noted.
Also posting a strong performance was the DelawareToday.com website, which posted a sharp increase from 11,000 visitors in January to nearly 18,000 in June.
Community newspaper sites were up at a modest rate. The number of NewarkPostOnline.com visitors rose from 17,200 in January to 18,700 in June. CommunityPub.com in the Hockessin, Brandywine Hundred area was up from 3,800 to 5,000 during the six month period; and the Middletown Transcript, 6,000 in January and 8,800 visitors in June.
The numbers are not keeping the folks on Basin Road up nights, given that many had predicted a sharp decline in traffic.
And there are a number of other measurements, such as the amount of time a visitors spends on a site.