JPMorgan Chase & Co. announced that Eileen Serra will become Chief Executive Officer of Chase Card Services.
The Chase business is based in Wilmington.
Currently, the Head of Card Consumer-branded Products, Serra replaces Gordon Smith who became co-CEO of Chase Consumer & Community Banking.
As CEO, Serra will manage all card customer segments, including Affluent, Mass Affluent, Small Business Card, Partner Card Products, Commercial Card and business in Canada.
“Eileen has excelled in every role she’s performed at the firm,” Smith said. “She has been a leader in developing a strategy and innovative card products that continue to offer great value to our millions of customers. I expect that Eileen will continue her laser-like focus on deepening our relationships with customers and maintaining a profitable business strategy.”
Currently, as Head of Card Consumer-branded Products, Serra is responsible for the Mass Affluent and Affluent/High Net Worth customer segments. Previously, she served as President of the Affluent/High Net Worth business and led the brand advertising and media as well as the Chase-branded Ultimate Rewards program.
Serra joined JPMorgan Chase in July 2006 from Merrill Lynch, where she was Managing Director and Head of Private Client Banking Solutions. Prior to Merrill, Eileen worked at American Express, where she led the small business credit card and lending businesses and, before that, was a partner at McKinsey & Company. She has a bachelor’s degree from the University of California and a master’s degree in Business Administration from the University of Chicago.
Chase Card Services is the largest credit card issuer in the U.S. It has more than $130 billion in loans and more than 65 million credit cards in circulation.
