A.C.'S RESORTS GETTING BUFFETT MAKEOVER

    129
    Advertisement

    The aging Resorts Casino Hotel in Atlantic City will be getting a Jimmy  Buffett look with the announcement Tuesday of a Margaritaville complex. 

    The announcement included hotel officials, New Jersey Gov. Chris Christie and “trop rock musician Buffett who has built a business empire.

    The Margaritaville complex at Resorts will feature a casino, restaurant, Five O’clock Somewhere Bar, retail stores, LandShark Bar and Grill, a year-round beach bar complex, and a coffee shop. Additionally, the Resorts Boardwalk facade will carry the Margaritaville brand.

    “It is certainly no surprise to me that a huge flock of parrotheads reside on the Jersey Shore,” said Buffett, “I am very grateful for the years of support from some of our most die-hard fans in the country. Atlantic City is a historic beach town and I am very happy to be a part of helping it find its place again as a beach vacation destination. I’ll see you on the shore.”

    Since launching its first location in Key West, Margaritaville has steadily expand from restaurants and more recently casinos on the Gulf Coast and a portion of The Flamingo Hotel in Las Vegas.

    Advertisement

    Jimmy Buffett’s  entertainment complex has a track record of success in helping casinos. The Margaritaville at the  aging Flamingo casino in Las Vegas is one of the nation’s top-performing restaurant-bar complexes. Also, Buffett recently opened a casino on the Gulf Coast, with another coming next year.

    Buffett was also involved in a failed effort to buy the Trump Marina casino, now  The Golden Nugget, in Atlantic City.  Plans had called for the casino to operate  under the Margaritaville name.

    Buffett, whose concerts are often linked to his business interests, will appear in Atlantic City in early August.

     

    Advertisement
    Advertisement