Dogfish Head sales surge in 2017

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Dogfish Head beer sales surged in 2017, despite a lackluster year for some of its craft beer rivals.

Craft beer industry website Brewbound reported that research company IRL reported that Dogfish Head sales were up 15.6 percent. Overall craft beer sales were up about 4 percent.

However, some of the larger craft beer companies, such as Samuel Adams and Sierra Nevada saw lower sales.

Craft brewers have been hit by a preference for “hyperlocal” brands that are sold in a limited area as well as millennials moving toward whiskeys and other distilled beverages.

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Mega-brewers are also seeing growing sales of their craft brands such as Blue Moon and Leinenkugel Summer Shandy.

Pennsylvania’s Victory Brewing, which is under common ownership with a New York craft brewer, saw a similar gain similar the number for Dogfish, according to the report.

Dogfish Head had seen a slower rate of growth in the past couple of years as the company stayed with one brewery in Milton as other craft brewers in the west opened plants in the East.

The company also resisted the urge to discount its brews or depend too much on its most popular offerings, such as its 60-minute IPA.

Dogfish has taken steps to spur sales with a new canning line and by gradually expanding its sales territory.

Dogfish Head has also expanded in the faster-growing area of distilled beverages. That move was recently matched by Pabst, which will roll out its own line.

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