DuPont buys farm technology company

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As its merger with Dow approaches, DuPont has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of agricultural software and analytics tools

Granular also operates AcreValue.com, a digital marketplace for farmland real estate. Sid Gorham, Granular’s co-founder and CEO, will continue to lead Granular and will lead Digital Agriculture for DuPont, which includes responsibility for Encircaservices, DuPont’s ag software business.

“This acquisition is an important component of our commitment to leading and shaping the agtech market,” said DuPont Executive Vice President James C. Collins. “We believe DuPont’s agronomy expertise, deep customer relationships and market reach will accelerate Granular’s business growth and help us deliver more value to growers around the world.”

According to a release, DuPont is creating a digital agriculture ecosystem to support information sharing, services and commerce. This acquisition will enable the business to connect growers, analytics and public and private data to advance our vision for a digitally connected, more sustainable agriculture industry.

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“We started Granular to make a big impact on the business of farming,” said Gorham. “I am confident that as part of DuPont we will make a bigger impact even faster. DuPont shares our vision for using technology to help farms improve their dollar yield, not just their bushel yield. We are excited to pursue that vision together.”

Granular was founded in 2014. The company serves many of the farms in the industry across the United States, Canada and Australia.

“Granular’s products – both AcreValue and Farm Management Software – have become indispensable tools for me as the leader of a farm business,” said Trey Hill, CEO of Harborview Farms, Rock Hall, MD, a short drive from DuPont’s Wilmington headquarters. “We also rely on Encirca services to make critical agronomy decisions on the farm, so I am excited to see how this combination of leading products, teams and technologies will shape the future of digital agriculture.”

“We are excited to welcome the Granular team to DuPont and we look forward to working with them to bring a clear advantage to our grower customers,” Collins stated. “Granular is recognized as a clear market leader, as evidenced by its rapidly growing customer base and its existing partnerships with agriculture industry leaders, such as the recently announcedintegration of Granular into John Deere’s Operation Center. We look forward to building on this strong momentum.”

Closing of the acquisition is subject to customary closing conditions and is expected in the third quarter. Terms of the agreement were not disclosed.

Following the close, Granular will continue to maintain its offices in San Francisco, California, and Champaign-Urbana, IL.

DuPont is slated to merge with Dow at the end of the month, with the the combined companies’ agricultural business spun off ino a separate publicly traded company.

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