Lamar Advertising Company,owner Baton Route, LA, a publlicly traded company and operator of outdoor advertising and logo sign displays, announced that it has acquired the assets of Steen Outdoor Advertising.
Steen has a large presence in Delaware and throughtout the Delawsare Valley.
The all-cash acquisition adds more than 460 billboard faces, including 23 digital signs, to Lamar’s existing media footprint in the Northeast. Steen’s inventory.
“The addition of the Steen inventory immediately makes us a major player in the nation’s fourth-largest media market,” said Lamar CEO Sean Reilly. “This acquisition is consistent with our strategy of adding high-quality, REIT-qualified assets to our portfolio, the largest of any U.S. billboard operator.”
Steen, the largest independent provider of outdoor advertising in the Philadelphia region, is one of the oldest out-of-home advertising companies in the U.S., with roots dating to 1932.