“We’re obsessed with ensuring the food-ordering experience is effortless for customers,” said Matt Howard, EatStreet CEO. “We’ve built a customer-driven delivery strategy and bringing on board the talented Zoomer workforce allows us to own the process from the moment of hunger to the time the food arrives.” EatStreet is based in Madison, WI.
In addition to Newark, other cities added to the EatStreet platform include Ann Arbor, Champaign, East Lansing, Ithaca, Madison, Milwaukee, Newark, New Brunswick, Richmond and Syracuse. The company allows customers to place orders for pickup. Other restaurants use EatStreet for deliveries.
Following the sale, Zoomer, which was launched in Philadelphia, shut down, according to media reports. EatStreet rival GrubHub added 30 former Zoomer staffers to its operations.
Like other college towns, Newark has some food delivery services that allow phone, online or ordering via an app. an Their potential market has been limited by the sprawl that surrounds Newark. EatStreet comes into the fray with deep pockets from successful funding efforts.
Their potential market has typically been limited by the sprawl that surrounds Newark, even though 150,000 or more live in the Newark area. EatStreet comes with deep pockets from successful funding efforts.
About 1,000 delivery drivers and 200-plus restaurants are joining EatStreet. The driver workforce in those 10 markets, will convert from contractors to W-2 employees, allowing access to benefits and other company perks, a company release stated
Additionally, about 30 corporate Zoomer employees also will join EatStreet, spanning areas from dispatch, operations, in-market leaders, and sales. EatStreet will open a Philadelphia-based office for many of the workers.
EatStreet launched seven years ago in the dorms of the University of Wisconsin-Madison. The company , serves 250-plus markets with access to more than 15,000 restaurants. Last year EatStreet closed its most recent round of funding, securing an additional
Last year EatStreet closed its most recent round of funding, securing an additional $15 million and pushing investment to nearly $40 million. Coupled with internal growth, the funding has allowed EatStreet to pursue strategic opportunities such as Zoomer.
Founded in 2010, EatStreet is a privately held company with more than 150 employees.
