Christiana Mall owner GGP (General Growth Properties) announced the expansion of its digital parking tool to the Delaware shopping center and the majority of its regional shopping centers throughout the U.S.
The tool gives shoppers information on parking availability throughout the day. The feature uses heat maps enabled by GPS data to show open parking spaces closest to stores or restaurants.
Christiana Mall access is also prone to back-ups during weekends and other peak periods. In such cases, motorists can use technology, such as WAZE, Google Maps and DelDOT traffic cameras. The mall is located along the I-95 corridor near the busy junction of Roue 1 and the interstate.
The mall is located along the I-95 corridor near the busy junction of Roue 1 and the interstate. It is also adjacent to the fast-growing Christiana Fashion Center and big box stores such as Costco that are separately owned and not part of the parking app.
“Mall traffic continues to rise, and during peak shopping seasons, such as holiday and back to school, parking continues to be one of the largest pain points,” said Scott Morey, executive vice president of technology and marketing at GGP. “We’re always looking for opportunities to incorporate technology into our portfolio to elevate the shopping experience. Providing more options for parking and promoting valet services are two ways we’re changing the parking landscape for our shoppers. Combined with our new technology, this solution is leading the way in providing shoppers with convenient and reliable parking locations.”
“Mobile technology, continues to play an important role in the shopper’s path to purchase and GGP is committed to leveraging it to provide shoppers with a more convenient, engaging and positive experience,” said GGP CEO Sandeep Mathrani. “Parking is the very first and very last engagement we have with our shoppers.”
Earlier this year, GGP successfully launched the pilot parking tool at four of GGP’s shopping centers.
Additionally, GGP incorporated a feature to predict parking availability for future dates and times using analysis of historical data. By sharing its mapping information and parking data with its technology partners and third-party mapping companies, such as Google and Apple, GGP aims to bring its parking solution to consumers across different devices and services, a release stated.
GGP’s mobile app can be downloaded using the following link: https://smart.link/577fdde83302d