The Fresh Market, Inc. will open its first upscale grocery store in Delaware in Rehoboth Beach.
The grocer will be located in the new Rehoboth Gateway retail development, at the intersection of Country Club Road and Route One (Coastal Highway)
The location will serve an affluent area that sees heavy tourist traffic during the summer months.
“We are excited to open our new store in Rehoboth Beach and to expand our reach in Delaware,” said Rick Anicetti, the company’s CEO “We look forward to introducing The Fresh Market’s concept of quality, great tasting food, excellent customer service and a distinctive atmosphere to an expanded customer base, and we look forward to offering neighboring communities an inspiring new food shopping experience.”
The Fresh Market has another location near the Delaware line and Route 202 in Glen Mills.
Doors to the store will open at 8 a.m. on Wednesday, June 8, and grand opening activities will include chef demonstrations and food sampling throughout the store.
The new 24,000 square-foot store will feature a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a produce department with more than 400 items and a large organic selection.
“The Fresh Market’s atmosphere is truly unique,” says Anicetti. “Our customers enjoy shopping in an environment that appeals to all the senses, where the smell of freshly brewed coffee and bread right out of the oven, the sound of relaxing music, soft lighting, and the ability to select and taste fresh, high-quality products all work together to create a place where customers are inspired to make every meal extraordinary.”
The new store will partner with The Food Bank of Delaware by providing regular donations of food. The store will feature a growing number of local and regional products from area growers and producers.
The Fresh Market chain is based in North Carolina and has 170 markets nationwide. Earlier this year, the publicly traded company was acquired by private equity investor Apollo and has been taken private.
