Capriotti’s Sandwich Shop opened its second Detroit-area location in the city of Royal Oak on April 26.
The Royal Oak location will be the fifth Capriotti’s location for franchisee Richard Smith.
He became familiar with the concept by a close friend After leaving his long-time career in insurance sales, he acquired three existing Capriotti’s restaurants in Wisconsin. In February, he brought the concept to the state of Michigan by opening a restaurant in Detroit’s Troy neighborhood.
Capriotti’s continues its 40-year nightly tradition of slow-roasting whole turkeys in-house and hand shredding them every morning to feature in a variety of subs. Their best-seller, The Bobbie, is made with homemade turkey, cranberry sauce, stuffing and a touch of mayo on a fresh roll.
“Opening our second Capriotti’s restaurant in the Detroit-area within 2 months of the first is proof of the increasing popularity of the concept,” said Ashley Morris, CEO of Capriotti’s. “Richard operates his existing restaurants seamlessly and we look forward to his continued success in Royal Oak.”
Capriotti’s was founded on Union Street in Wilmington. The chain expanded from Delaware to Las Vegas, a favorite destination of the co-owner at the time.
After building a chain of stores in Delaware and the Las Vegas area, the company has expanded nationwide under the ownership of Morris, a Capriotti’s franchisee who bought the company.
The expansion has experienced a few bumps along the way, with the closing of a few stores by a franchisee in Texas and Orange County, CA. Morris says Capriotti’s will return to the affluent southern California county.
For additional information regarding Capriotti’s, please visit www.capriottis.com.
