Michael Klezaras, of Klezaras Communications, has taken on the responsibility of handling the marketing and advertising sales and sponsorship efforts of the Delaware Business Bulletin/DelawareBuisinessDaily.com.
“Michael’s marketing and advertising expertise has already sharpened the focus of the Bulletin and Business Daily. He has developed cost-effective advertising and sponsorship programs that will be a ‘win win’ for all,” said Doug Rainey, chief content officer for the business journal and website.
Michael has extensive experience in advertising sales management, having worked at virtually every radio station in Wilmington in his 30-plus year career. During his Wilmington tenure, he was responsible for creating the radio recruitment advertising model while at WDEL/WSTW. During his years at Clear Channel, he developed the Delaware Home & Garden Expo which grew to an annual event attended by more than 10,000 people in a single day.
While working at Greater Media in Philadelphia, his depth of contact a various cable networks made him the “go to” person by Suburban Cable (now Comcast) for creative ideas. A highlight was to fill a theater for a special viewing of “Psycho” with a VIP meet and greet and Q&A session with Janet Leigh.
For the past 10 years, he has worked at various radio stations from Worcester, Mass. to Ft Walton Beach, Fla. He and his wife recently returned “home” to Delaware to be closer to family. Mike was a member of the Wilmington West Rotary Club and Program Chair for two years. He was also active in the Delaware Media Association as well as the Philadelphia Advertising Club.
If you have deep Delaware roots, you are familiar with Michael for his community service functions. He was very active with Holy Trinity Greek Orthodox Church, serving on the Parish Council and coordinating the Altar Boys. Additionally, he was a key member of the Greek Festival committee, having served as General Chairman in 1986 (the year that the current open air format was initiated) as well as the advertising chair from 1983-2004.
Klezaras Communications was formed 10 years ago as MegaDemo Marketing, as a small, niche organization working with radio stations and internet radio as a consulting firm that Michael did in his free time. Recently, with his full effort dedicated to the organization, the name was changed to highlight that in addition to marketing, they also offer public relations, broadcast media management, and event development expertise.
“I am delighted to be working with Doug Rainey in his effort to take the Delaware Business Bulletin to the next level. My taking over the marketing efforts frees him up to spend even more time on his strength: content. Doug has over 25 years’ experience in the Delaware business community and is highly regarded for his extensive knowledge of the Delaware economy and business contacts” said Michael.
Klezaras can be reached at mklezaras@delawarebusinessnow.com.