Schell Brothers, Rehoboth Beach, has launched their newest company, Kincade Homes.
“Schell Brothers is a high-end builder designed to provide buyers an attractive custom quality home at prices well below those offered by custom builders. We were being asked to enter communities that were a little further from the beach at price points that really weren’t consistent with the Schell Brothers brand. Kincade will allow us to enter these more affordable communities while still offering our buyers Schell Brothers quality. You can think of Kincade as our Toyota and Schell as our Lexus, “ said Chris Schell.
When the Schell team first sat down to discuss Kincade, the team soon realized that they weren’t willing to make any of the sacrifices that are typically associated with affordable production homes. “We are proud of our homes’ curb appeal, quality, and extremely high energy efficiency,” Schell said. “We just couldn’t get ourselves to cut any of these features. We discussed using cheaper materials and less experienced (cheaper) tradesmen, but doing this would be so inconsistent with how we feel about our company and everything we believe in. We just couldn’t do it.”
Schell explained that Kincade homes are designed to be beautiful and functional but also cost effective to build from a structural standpoint. “By far the most difficult part of launching Kincade was designing the home plans. We didn’t want our Kincade buyers to sacrifice function or livability for cost so we had to design floor plans that were cost effective to build but also incredibly functional, giving buyers everything they want. This, we learned, can be extremely challenging but after months of research and painstaking design work, we pulled it off.”
The Schell team not only researched current trends in new home design but also spoke to salespeople at successful developments around the country to find out what their best-selling home plans were and why. This helped the Kincade design team piece together the best ideas from around the country.
Kincade already has been well received by Realtors and prospective home buyers, according to a Schell release.
In the first weekend after the launch, Kincade received over 100 email inquiries from interested prospects. “The main attraction is the tremendous value offered by Kincade. We’re basically offering Kincade buyers the best of both worlds. They get Schell Brothers quality and design at a surprisingly affordable price. It’s really a win-win for the home buyer.”
For pricing, floor plans, and other information, please visit www.KincadeHomes.com or call 302-226-1994.
